This year, the IWC came onshore really early as compared to past years. It was a treat to the IWC collectors and enthusiasts here to be able to view the 2010 novelties. Following soon will be our neighbouring countries starting from next week.
A cosy cocktail session with canapies was arranged for 30 plus guests at the IWC Boutique ION Orchard, followed by a short presentation by Mr Goris Verburg, General Manager of IWC South East Asia and the most look forward 'touch and feel' session.

At 6:30pm, the setup was completed and the novelties were in the showcase shielded by the black cloth.

The signage at the entrance ...

A look at the boutique. A screen and projector were in placed for the presentation later ...
Ms Connie Goh, Marketing Manager of IWC South East Asia, mingling with guests ...

Checking out the showcases ...

A view of the Boutique Lounge area ...

Mr Mike Eng, Sales Manager of IWC South East Asia (with suit) catching up with guests ...

IWC staff ready to answer any question on the pieces displayed ...
IWC candles ...

IWC Chocolates, the more outstanding, is the IWC plate with various components printed!

Guests checking out the display ...

Mr Goris Verburg, General Manager of IWC South East Asia (with suit) having a discussion with guests ...

At about 7:40pm, Mr Goris Verburg welcomed the guests and proceeded with his presentation on the 2010 Novelties... 
Guests packed the boutique.


2010 is the Year of the Portuguese, the eighty year strong product line of IWC. The theme is about sea-farer and navigation.
A slide of past five years product group launched.
The new models launched are of increase in diameter, in the range of 42mm to 45mm.
Also 5N rose gold cases are introduced in some of the models.



Guests were all ears ....

Interesting point, this new Da Vinci Chronograph Ceramic, is immensely popular during SIHH 2010, and it is about
four times 'over-subscribed' by the retailers!
After the presentation, a filmlet of eleven minutes, " The Spirit of Navigation" was played providing interesting insights
of how the sea-farers using stars to various nautical tools, like the sextant, compasses and lastly marine chronometer
to navigate before the time of GPS. A short recount of the Longitude Act and John Harrison were mentioned too.
Next was the unveiling of the IWC 2010 Novelties and ....

the eager guests surrounded the showcases for the 'touch and feel' session ....


Some wearing the piece, closely starring at it, and ...
even under examined under a loupe!

It was so packed, some guests have to wait for their turn! However they were served with bubblies and canapes 

Listening to the sound of the repeater. Perhaps the ambience 'sound of excitement' may interfere.
The impenetrable 'wall of watch enthusiasts' ...

Guests were waiting for their turn ...

A prop, a navigation tool - the Single-Handed Divider.
Quick snapshots of some of the 2010 IWC Novelties
Portuguese Yacht Club Chronograph in 45.4mm stainless steel case with silver-plated dial.

Portuguese Yacht Club Chronograph in stainless steel case with black dial.

Portuguese Yacht Club Chronograph in Rose Gold case with slate dial.

The Portuguese Perpetual Calender Boutique Exclusive, limited to 50 pcs worldwide.


Portuguese Perpetual Calender with midnight blue dial in 44.2mm white gold case.

Portuguese Hand-wound in 44mm stainless steel case.

Da Vinci Chronograph Ceramic which the chronograph is suggested to be used as a second time-zone.

The tonneau-shaped caseband is made of from a mixtureof zirconium oxide powder and a binder, sintered at high
temperature and finished with diamond-cutting tool.
Bezel and caseback are of Titanium Grade 5.
Perhaps this prototype, the titanium caseback is slightly oversize .
Several Boutique Exclusives .... 
Igenieur Brown Dial


Some Wrist Shots ...






Looks great on a lady's wrist too!
Thanks IWC for the wonderful evening.
Kong
This message has been edited by Kong on 2010-03-09 20:09:22