Not so, at Aptera they "upcycle" skateboards into pedals for their not-in-production-yet (if ever) electric cars

He's not an ambassador but a "Friend of the Brand"

By: India Whiskey Charlie : April 28th, 2023-11:31

SKATEBOARDING WORLD CHAMPION JAGGER EATON JOINS THE IWC FAMILY Schaffhausen/San Diego, 26th April 2023: IWC Schaffhausen proudly welcomes Jagger Eaton to the IWC family as the newest Friend of the Brand. The two-time skateboarding World Champion and Olymp...

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Look forward to him wearing it during all competitions.

By: enjoythemusic : April 28th, 2023-12:22

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Initially I was on the fence, but after I read that he “engages in reforestation efforts to offset the impact of hardwood skateboards,” now I wanna have the same watch!😎

By: FabR : April 28th, 2023-12:32

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Thank goodness. 🙂

By: vitalsigns : April 28th, 2023-13:27

I fear the planet is being denuded by skateboard manufacturers 🙄

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:)))))

By: amanico : April 28th, 2023-14:16

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:-))) Seriously, looks like we got lesson #2 on "ambassadorships" in this thread: not only does research show that it works with certain collectors, but it shows that politically correct ambassadors work as well... Scary world my friend! ;-))

By: FabR : April 28th, 2023-15:29

As for the offsetting bit, I'm sure I don't have the same following of a skateboarder.....but let me confess that I SERIOUSLY have ZERO interest in a watch accompanied by this release Cheers.

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Good grief.

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By: cazalea : April 28th, 2023-21:52

Saving the planet One GenZ engineer/skateboarder at a time Stop / Go I'm in San Diego near "Skateboard Central" and never heard of this guy Cazalea ...

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IWC