IWC SCHAFFHAUSEN INTRODUCES IWC. CURATED.
Schaffhausen, 1 st September 2025: IWC Schaffhausen is introducing IWC. Curated. , its offering of hand-picked historical IWC watches. Individually selected by experts from the IWC Museum, IWC. Curated. watches cover some of the most significant eras of t...
This sounds like a company trying to raise funds.
Am I being too harsh with that assessment?
Not harsh but there is another reason for this...
The CPO market is growing and they realize that there is good money to be made while improving their image. Same with the other brands who already established a pre-owned division years ago.
