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Jaeger-LeCoultre

I don't know why either

 

why the RDM stays as it is. But I am not complaining.

When JLC came out with the ceramic ball bearing, autoractor and free-sprung balance, what we have was

A) 37mm Master Grand Taille discontinued, now it's Master Control at 40mm,

B) 38mm Master Geographic discontinued, now it's 40mm Master Geographic,

C) 37mm Master Moon discontinued, replaced by 40mm Master Calendar,

D) 37mm Master RDM remains, only the caliber 928 upgraded to 938 with the aforementioned enhancements,

E) 37mm Master Perpetual discontinued, now it's 41mm Master Perpetual,

F) 37mm Master Grand Reveil discontinued, now it's 41mm Master Grand Reveil

And of course 34mm MUT remained totally unchanged: no free-sprung balance.

So if my list is complete, only RDM and MUT didn't have any size increase at that time. Of course JLC did try to "move up" the MUT in late 2008 by releasing the new 38mm MUT. Assuming everyone will now buy the new 38mm MUT, it planned on to discontinue the 34mm this year. But I guess the sales figure told them otherwise and so JLC is keeping the 34mm in production at least for the meantime.

So why JLC didn't change RDM? I have two mutually exclusive reasons:

i) RDM only sells in low volume. It's not worthwhile to design a new casing and dial for something people rarely buy,

ii) RDM sells like hotcake and you don't change a winning formula.

In the end I don't know why, and I only know my RDM is a good looking watch.

This message has been edited by MartyW on 2009-10-01 11:13:28

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