of JLC (21 years), I think this has been the best, most sophisticated launch that I have ever seen JLC conduct. I DO hope that JLC is setting the stage for how products - especially ones as great as this (and the Automatic Reversos, next year) - will be handled in the future.
Now to get the message our to the average Joe who is looking for something a little more special that a watch with an "R" on the dial!
-Dean