Nobody attempted the trivia question I posed about the car in the background (very recognizable for U.S. collectors): 1955 Thunderbird (same year as watch).
More trivia (complete with answer): Did you know that Henry Ford II commissioned another special watch in 1978 to commemorate their 75th year in business?
Perhaps the wrong forum, but here's a Cartier watch that Ford gave to dealers and their wives (I don't have the lady's model) a few years later:

No more non-JLCs..... I promise! 
Greg