Officine Panerai

Panerai's "cool factor" was the large size and how it felt on the wrist. Do you think Panerai is losing its uniqueness now that you can find a 44mm size or larger watch from practically most brands now? For me personally, I do feel this uniqueness is almo...  

... and I do agree that there is less and less charisma in the Panerai line. While volumes have increased by orders of magnitude, the innovation of the models has not increased proportionately. But I don't think size along is the source of the brand's app... 

I pretty much agree with everything you said Tim... This is my story, and it might help to show my views on the matter. My first nice watch was an IWC portuguese chrono, lets say around 2006, I loved it, beautiful shape of the case, size, nice legibility ... 

With the other brands, for example JLC, they have both small and large watches. They've evolved to include larger sized watches to offer more variety. For Panerai, it's always been large and there isn't enough variety for me - and even more so since there... 

It is also about the shape of the cases, the design of the dial, the crown protector ( or not, as no one can dispute the fact that the Radiomir is a true Panerai ). Panerai is not unique anymore through the size of the case, I agree. But it is much more t... 

Hi Nicolas, To return to the original query, I do believe that history and detail matter more than size alone to core Panerai buyers and the soul of the brand. The question of future prospects requires context; what are the brand's long-term goals? Do the... 

Possibility of producing a new case, a really new case, I mean. Which could host some horological content, without being ridiculous. Such as a Minute Repeater in a military Watch.... But I agree with you, Panerai DNA is for me a brilliant marketting conce... 

"As I said, Panerai is much more than the size of the case" ...there's not much I can add...history and DNA go far beyond millimeters...

a watch for its size, you're quite right, it's all getting rather confusing. On the other hand, if you but a watch for all sorts of different reasons, the fact that..others..make similar products shouldn't effect one that much. I buy Panerai for their qui... 

I don't think case size has anything to do with it - when I first got attracted to Panerai, it was because the dials were the cleanest and most legible, and it still is. Case size and crown protectors aside, to me, I identify that to Panerai. I no longer ... 

You can only do so much every year when all you do is come out with different hands, dials, and case materials. Yes Panerai has come out with new in-house movements but every brand is doing this too. I'm just speaking in terms of the outer cosmetics of th... 

Besides the cool design Panerai watches possess, the main reason why I like Panerai watches is the people. Specifically the people who work at the Panerai Beverly Hills boutique (just great generous happy people) and most of the cool individuals who wear ... 

I still my love my classic PAMs, but yes, I would wholeheartedly agree that something truly new needs to come out. For example, I would love to see a brand new case design offering, which I think would be fitting as an addition to the line-up.