I've spent most of my life trying to convince the salespersons that worked with me/for me that: if you believe it...they'll believe it. Also actors use the same technique. Who do you think you are? It's a question that must be answered within oneself, not by the...others
Americans call that "pushing the envelope". If they will be proven...out of their depth...by the buying public, I'm sure they'll "adjust" the aim and carry on