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Officine Panerai

On the pages of fora like ours....

 

Panerai is still viewed as P A N E R A I. Out there Panerai has transitioned into just..another..watchmaker, competing with other watchmakers on basis of originality and quality and not pure...history. As such, some of the stuff they produce is clearly directed to the...tourists. The ones that don't buy PANERAI but simply a timekeeper that has featuers and looks and cost, which are more...attractive...than other manufacturers. I have often wondered, through the years, what type of models would "the Italians" have produced if, Panerai had not been sold and, to be honest, I haven't found an answer yet. Would have they kept Panerai in a "niche" or would have they, much like Bonati&Co have over the years, chased after market share and $$$$$ accepting the necessary compromises to get there? Personally, I have come to a rather simple conclusion: there are some models I like and others I don't like. No more, no less. Also, let's not forget that, some of the models we frown upon, today, might become the LOGO of the future smile 

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