Officine Panerai

Palm Beach, FL – March 2012 – Officine Panerai, the leading Italian high-end watchmaker, is celebrating the recent opening of their new boutique on Palm Beach’s Worth Avenue by offering a day of respite on the open water in a beautiful classic sailing vessel for patients of The Cancer Institute at Good Samaritan Medical Center and their caretakers, as well as local clients of national support non-profit organization CancerCare , under the burgee of newly-formed non-profit organization Sailing Heals.

PANERAI CELEBRATES PALM BEACH BOUTIQUE OPENING WITH SAILING HEALS

Sailing event to offer a day of respite to cancer patients and their families

Patients and their loved ones from these two organizations will join the Panerai North America team and Sailing Heals for a recuperative day on the water. During the sail, participants will enjoy a nutritious, Italian-inspired lunch aboard a classic sailing yacht as well as plenty of healthy camaraderie and fun. If they are feeling adventurous, perhaps they will take part in helming the sailboat or rigging a sail, it’s all up to them.

Founded in partnership with Officine Panerai North America, Sailing Heals was formed in 2011 in conjunction with the North American Circuit of the Panerai Classic Yachts Challenge, which is held every summer in New England, as a way to give back to the cities and towns which so generously welcome the sea-loving brand and its classing sailing regattas into their communities each year. This year Panerai decided to expand their respite sails into South Florida in celebration of Panerai’s new boutiques in that region and as a way to give back to those area residents who have suffered a health setback. Panerai and Sailing Heals are pleased to be able to extend the rejuvenating benefits that a day on the sea can offer to those in need to the good people of Palm Beach.

“As a leading regional cancer center, Good Samaritan Medical Center is dedicated to providing medical excellence to our patients and their families,” said Mark Nosacka, CEO of Good Samaritan Medical Center. “Our mission, and the philosophy of our caregivers, aligns with Sailing Heals. Our goal is to help restore health and hope, with support and compassion. We are extremely excited about this opportunity to celebrate life on the beautiful open waters of South Florida with cancer patients and their physicians and staff. I thoroughly respect the work of Sailing Heals.”

Helen Miller, CEO of CancerCare added, “CancerCare is thrilled to partner with Panerai and Sailing Heals to provide an opportunity for our clients to experience the healing effect of being on the water surrounded by nature and the empathy of others.”

Panerai in Palm Beach

Panerai’s Palm Beach boutique follows the new retail design concept that Officine Panerai is implementing in their boutique expansion around the world and is located at 150 Worth Avenue, Palm Beach, FL 33480. The Boutique offers a selection of limited edition watches, with a particular focus on the models fitted with movements which are exclusively manufactured by Officine Panerai. Panerai’s recently opened Bal Harbour and Palm Beach boutiques join existing U.S. boutiques in New York City, Beverly Hills and Boca Raton. The opening of this new South Florida location represents an important stage in the development of the exclusive distribution network for Panerai timepieces worldwide.

About Good Samaritan Medical Center

Good Samaritan Medical Center is a 333-bed acute care hospital, which has been providing sophisticated, personalized medical care to the populations of Palm Beach County and the Treasure Coast for more than 90 years.

As one of the area’s leading cancer centers, the hospital’s Cancer Institute provides comprehensive cancer services through the Comprehensive Breast Center. The Surgical Institute offers patients minimally invasive surgical techniques through advanced surgical robotic technology. The hospital also cares for patients with known or suspected cardiovascular diseases through its Cardiac and Vascular Institute. Good Samaritan Medical Center was featured in a special advertisement in the “America’s Best Hospitals” 2010 issue of US News & World Report to commemorate their receipt of the Get With the Guidelines Coronary Artery Disease GOLD Award, GOLD Heart Failure Award, and SILVER Stroke Award. Certified as a Primary Stroke Center by the Joint Commission, Good Samaritan delivers timely, advanced protocols proven to save the lives and health of stroke patients.

To learn more about Good Samaritan Medical Center, or to find a doctor, visit www.goodsamaritanmc.com or call 561-655-5511.

About CancerCare

CancerCare provides free, professional support services to individuals, families, caregivers, and the bereaved to help them better cope with and manage the emotional and practical challenges arising from cancer. Our services include counseling and support groups, educational publications and workshops, and financial assistance. All of our services are provided by professional oncology social workers and are offered completely free of charge.

Founded in 1944, CancerCare is a national nonprofit organization that helps more than 100,000 individuals and families in all 50 states each year, and receives more than one million visits to our websites. To speak directly with a CancerCare social worker, call 800-813-HOPE (4673). Or visit www.cancercare.org .

About Sailing Heals

Sailing Heals is a U.S. based 501(c)(3) organization whose aim is to provide enjoyable sailing and boating experiences to individuals, families, caretakers and staff who may benefit from a congenial, healing day on the water. Persons who have gone through traumatic experiences, such as cancer treatments or the death of a loved one from cancer or another serious illness, are invited to be guests of volunteer sailors, who donate their time, boats and talents to this important cause. As well, corporate sponsors or private donors may choose to hire a captain and boat to take people out for a day of healing on the water and Sailing Heals will coordinate the outing, giving close attention to the unique needs of the patients while out on the water.

The primary goal of Sailing Heals is to give these individuals, and the people who care for them, a memorable and uplifting shared experience on the water while allowing them to enjoy a respite from the realities of their present situation. For more information, visit www.sailingheals.org .

Press Release