I remember this time in the late ninethies and when they buy Panerei, this was absolutly crazy. Panerei sold 80 watches p.a. !!! Nobody wanted a Panerei, they where always ugly.
Than, with Richemont and a never before seen marketing campaign, all people loved Panerei, the ugly princess changed to a beauty. The chicken becam a beautiful white swan. This is what i think is the best of Panerei, the best marketing ever seen in the watch Business! Respect!
Also from economic side it was a great deal, with the stock of old movements from Rolex they produced watches and made more money as they paid for Panerei. Respect!
I dont understand the philosphy behind Panerei, for me it is a diving watch....... and mostly comes with leather strap? This is like a Mercedes G with Slicks?
I know only three Panerei what i like to have, the first from Nico with this great tropical dial, the second is the Panerei with California dial without date, the third is the Milligreen, I think they call it like this.
The most fascinating for mi is the story behind, not the watches.