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Officine Panerai

That's only because...

 

...I am a nerd smile

(and I have had a few things things hard coated and surface treated)

It doesn't detract at all from the watch, as I think they made a very good choice with the Microplasma coating. It's marketing again, a composite sounds much more appealing than "(very hard) annodised Aluminium".

 

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