I rationalized the purchase of additional watches to commemorate events but the fact of the matter is that I wanted them and the event was a convenient justification for the purchase.
Then, of course the marketing campaign just added fuel to the fire because then I could justify buying another watch so I could have one and give one to my son, and his son(s), etc.. A wonderful excuse for further self-indulgence.
I gave him my steel 3800, which he says he likes, but I really believe my taste and his are not on the same page.... if he were to buy one, I believe he would select something quite different. Look at what was popular in the 70's and 80's even the 90's compared to what is popular today.
I must admit it's been more about me wanting the watch and satisfying that craving than an wonderful storybook experience. I would think selfishness could be a more appropriate and accurate term.
Of course, if you have deep pockets, you have the ability to obtain what you like and as many without much concern, but not all enthusiasts are so fortunate and must be careful with respect to this and future acquisitions.
An emotional and exciting experience?... trying to figure out how to accumulate the necessary funds and then to justify to others (and I think you know who I'm talking about). You bet.