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Richard Mille

Quality

 

The thing is that if you pretend to be on top of the watch chain it's just not enough to be the most expensive. If you use the metaphore towards formula 1 racing you should also adopt their quality management. High complexity means high quality control. Probably 80% of the purchase price is used to create an image. Shame that these incidents cause just the opposite effect and gone is most of the work and the money. Remember that bad publicity travels 10 times faster than good publicity. I bought the RM11 Le Mans RG and it stopped running after two weeks. It is a beautiful watch but this incident has already changed my perception of RM as a high quality brand.

But...... never too late to learn and turn it around!!! have a fantastic 2010 (if your date works ;-)

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