Rolex advertisement trivia...
The enclosed internal prototype advertisement was mocked-up by the J. Walter Thompson advertising agency regarding the 1967 "If you were blah blah blah...you'd wear a Rolex" marketing campaign. The prototype advertisement includes a snippet (Submariner pi...
Trivia hint...
The Rolex advertisement that is the trivia answer appeared in the March 1966 Men in Vogue magazine which coincidentally features a Rolex Submariner on the magazine cover described as " Stainless watch, withstands water pressure up to 660 feet, by Rolex 69...
Pan Am and J. Walter Thompson (JWT)...
As Rolex fans know, JWT became Rolex's advertising agency in 1946; JWT become Pan Am's advertising agency in 1940 and of course the two companies were forever wedded in the 1950s. JWT Account Supervisor Robert Weikart called the Pan Am account " the trues...
Trivia answer...
For whatever reason the advertising agency used a snippet from the enclosed advertisement that most Rolex fans have seen a thousand times to "copy/paste" on the prototype / mock-up advertisement. ...
