Comments:
Rolex advertisement trivia...
The enclosed internal prototype advertisement was mocked-up by the J. Walter Thompson advertising agency regarding the 1967 "If you were blah blah blah...you'd wear a Rolex" marketing campaign.
The prototype advertisement includes a snippet (Submariner picture) from an earlier Rolex advertisement, "copy/pasted" so-to-speak into the mocked-up advertisement; what Rolex advertisement did the snippet come from?
Trivia hint...
The Rolex advertisement that is the trivia answer appeared in the March 1966 Men in Vogue magazine which coincidentally features a Rolex Submariner on the magazine cover described as "Stainless watch, withstands water pressure up to 660 feet, by Rolex 69 £ 10s., at Asprey.
Pan Am and J. Walter Thompson (JWT)...
As Rolex fans know, JWT became Rolex's advertising agency in 1946; JWT become Pan Am's advertising agency in 1940 and of course the two companies were forever wedded in the 1950s.
Enclosed are examples of the JWT Pan Am advertisements (three from the 1940s and the last two pictures from 1953).
JWT Account Supervisor Robert Weikart called the Pan Am account "the truest, bluest, all-woolest, 18-karat, international account at Thompson; Bob Weikart also worked on the Rolex account in the 1960s.
Enclosed are examples of the JWT Pan Am advertisements (three from the 1940s and the last two pictures from 1953).
Trivia answer...
For whatever reason the advertising agency used a snippet from the enclosed advertisement that most Rolex fans have seen a thousand times to "copy/paste" on the prototype / mock-up advertisement.
