Rolex

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is...

I lost a lot of respect for the brand now. What's next? Justin Bieber does Patek?

So who knows? 😉

I'm waiting for him to start sporting a Roger Smith. Then I will change from this to stamp collecting

Perhaps he already has two 😳😱

Tudor has enough brand awareness and equity, I don't see why they need such a move. Just being themselves and keeping producing fantastic watches at very reasonable prices, that's it! Why throw budget on Beckham or Lady Gaga when you can use the money to ... 

Pretty sure the marketing genius knows what he is doing.

I will fire this guy who came out with this Best regards

😱 you can't fire him 🤣🤣

But again, TUDOR doesn't need this...of risking existing equity to please a new generation. thus of course I can't fire JCB 😜, but whoever in marketing department of Rolex shall be fired 🙈🙈🙈

But then again the brand is not expecting the old user to be a repeat customer. A gamble on thier part that risks to dilute the brands tool vs fashion/fad.

I dont understand the strategy here either... No correlation between the ambassador and the mode (black bay) or brand image i think... I felt like they could've chosen an different person unless tudor came out with a different collection line...

This is a mismatch, especially with that outfit.... but what do I know ...

.... Just bull@@@@@ Marketing is one of the ruin of the market. (no offence intended for those who makes it seriuosly, not only copy/paste) watches, cars, clothes.....just brands, logos, poor quality, poor design, high price tag. they are mimicking each o...  

Best wishes Alkiro

it's not the politically correctness (another big ruin of our age, besides marketing and stupidity) rather the lack of autenticity, perfect photos for perfect people of perfect families. You are not cheating old ladies with the your magical anti wrinkles,... 

I think PP can sometimes conflate tradition and traditionalism. Best wishes Alkiro

I guess it is hard to do meaningful ads for luxury products like a Patek, but I fully agree, nobody needs that image of LaLa land family happiness. The reality I'm sure looks very different.

Simplicity (not Dufour) is the ultimate sophistication. A watch in a stunning, or simply normal, surrounding. Do you like the watch? Did that commercial arouse your curiosity? That's all. p.s. 1 at your LaLa land family i laughed out loud ))))))))))) p.s.... 

Aquanaut is not rugged. Any aquanaut owner knows very well that it scratches so easily even at a sneeze. It has the same delicate movement as many other PP but housed in a slightly stronger case.

hardened (and funny), we will see!! Best.

a) the right timing, because it was in the pre-GAGA time b) too early, because second hand prices will now start to increase

🤣

I'm wearing my red bezel BB today Monday and have been wearing it during past week end. Now I learn its new nick name: "Lady Gaga"! Guess this nick is less attractive than "Steve Mc Queen Tudor" but... Do you think I should change my old taylor as well? C...  

It's still a damn good looking watch

they remain cool, gaga or no gaga!

... on my next visit to a Tudor AD Arie! Cheers! Abel

Guess you all are lady gaga watch wearers!!!!

But once you accept the idea of them, or advertising at all, who's to say who should be chosen as an ambassador? Lady Gaga makes as much sense, or more, as anybody else. She'll sell watches. And what is with the hate for her here?

However I do wonder if she is calling her Black Bay her 'little monster' as well ;-)

And the tricks it can do for her!!!