Yes, market has shifted in 10 year, the current trend is clearly still steel sports models. But Rolex, AP, Patek are not the only brands with these steel sports offerings, JLC has them, VC has always had them, now lange also has 1. But those who have clear demand are those belonging to the independent brands, so clearly they have done something right in the past 10 years, or have acquainted and move together with the market's taste and preference while the others lost out.
We are all watch aficionados, whether you like your lange and JLC, or I like my rolex and rm. Please do not think one group is superior to the other, because that will be founded on nothing but inflated hubris.