Yes sick and tired of the Richemonts, Swatch, LVMH brands with their LEs after LEs (yet less demand and poor value each time lol). Rolex doesn’t need any LEs yet have such huge demand . Clearly they are doing it right and I respect that ! The difference between privately owned with long term strategies vs listed companies with never ending pressures for short term profits and required returns by shareholders

Besides, sports watches are much more fuss free than my dressy Langes etc (leather strap unsuitable in hot and sunny Singapore, precious gold gets “scratched by wind blowing” etc lol). I don’t need to buy these watches so these brands pamper me for exclusive events and dinners. It’s better I buy the watch I like and buy my own dinners lol!
I still have those Langes, JLCs, Montblanc Villeret watches but in my bank vault and seldom worn these days. Not so keen on them anymore