Sony, Mercedes and Rolex are not positioned as expensive
products in the market. Other brands do that much better like B&O and
Bentley (I happened to like them both). They
have always tried to bring the quality and durability of the products to the
forefront, German or Swiss engineering as their calling card.
As previously mentioned the status symbol associated with each brand carries
the social climbing aspiration prevalent in any society or socio-economic
class. This type of social mobility is a subject of a completely
separate thread which would be fun to confront.
Setting all these social mores aside the brands do represent a quality that is
undeniable despite the elitist social negativisms even I find my self drawn to. It is hard to not notice the bling of a solid
gold and diamond studded Rolex. But it
is a pleasure to see some classic beauties or gems that Rolex is capable of
producing.
It is just too easy to despise a product for the sake of it when it has proven time and again to be a product of high integrity..
Bottom line, any product that is produced is such enormous quantities, in the
case of Rolex 700-900k pieces a year, can never find peace in the hearts of
many and mostly for reasons other than their reliability or quality.
Boy I said a lot and at the say time nothing.
Good night.
Bill