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Rolex

Remeber this

 

Sony, Mercedes and Rolex are not positioned as expensive products in the market.  Other brands do that much better like B&O and Bentley (I happened to like them both).  They have always tried to bring the quality and durability of the products to the forefront, German or Swiss engineering as their calling card. 

As previously mentioned the status symbol associated with each brand carries the social climbing aspiration prevalent in any society or socio-economic class.   This type of social mobility is a subject of a completely separate thread which would be fun to confront.

Setting all these social mores aside the brands do represent a quality that is undeniable despite the elitist social negativisms even I find my self drawn to.  It is hard to not notice the bling of a solid gold and diamond studded Rolex.  But it is a pleasure to see some classic beauties or gems that Rolex is capable of producing.

It is just too easy to despise a product for the sake of it  when it has proven time and again  to be a product of high integrity..

Bottom line, any product that is produced is such enormous quantities, in the case of Rolex 700-900k pieces a year, can never find peace in the hearts of many and mostly for reasons other than their reliability or quality. 

Boy I said a lot and at the say time nothing.

Good night.

Bill

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