TAG Heuer

Okay, I admit it: I’ve been into watches most of my life, yet I haven’t paid due attention to TAG Heuer as a brand. All that changed last year during my visit to Baselworld where TAG Heuer announced the new Carrera Heuer 01 and Heuer 02 Tourbillon. Now I ...  

thank you for sharing your confession - I would very much love to learn more about the Heuer 02 Tourbillon. Cheers, Magnus

I just had a few minutes with the 02T in hand for a few photos. Hopefully I can visit again and dedicate time to learning about the movement and construction.

...I know (I'm really sure) that I will buy a 01 or 02 but first will see the 02 Tourbillon for real. Hope that this years Baselworld give mee this Chance. stere

Congratulations on taking on the role of mod for this new forum. Tag Heuer has been under appreciated and underrated for a while now and this "expose" on what they\'re doing and the value proposition they bring to the table has given me a new view and cor... 

It\'s funny how you termed the brand a gateway drug. Can definitely confirm that being the case in our company (Nomos and Omega being the other two). Funnily it is almost universally the Carrera range - yet to see a Monaco, Monza or Silverstone (although ... 

I totally agree with your "TAG Heuer is like a gateway drug for luxury watches." The below TAG Heuer 2000 Professional Chronograph was the 1st "luxury" watch I've owned which drew me into the world of horology. [pic from google images] For many people it ...  

... think you post sums up many thoughts with collectors... and Tag Heuer has that something special and for everyone. Now just the waiting for a certain special piece Great having you on board, this is going to be THE place for TagH fans and the number 1... 

Both of these look great in pictures. Will be nice to see them when they arrive in store Regards, and all the best with your new 'job' (i.e., finding orange versions for Andrew) Cheers Tim

Wearing a pre-production Heuer 01 right now. Love it! I\'ve also had my hands on a production piece and the improvements are subtle but REALLY tighten up the look. I\'m gonna hate sending back this one. No doubt I\'ll add a production piece to my stable w... 

I am quite impressed by it.

I think it's gonna be a hit.

interesting to see this evolution of the brand and to see their final re-emergence from the quartz crisis. I had an SEL "back in the day", but it is nice to see them moving up the value chain. Very impressive stuff. A Tourbillion for $15-$20k. Amazing. Ev... 

Interesting point of view.

I saw A, it is rather nice, especially considering the pricepoint. Nice article Todd, and again, welcome aboard!

I personally think that Tag would strike gold with coming out grand complication that is affordable to mid mass market. Another genius move by the marketing maestro, mr B, on top of the smart Tag watch; setting challenge to apple&hermes partnership in...  

Cool shot, nice toys!