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TAG Heuer

The creativity in those days was at the suppliers...

 

According to Jack Heuer. The casemaker Piquarez had come up with these lugs and showed them to Heuer, who loved them and probably bought exclusive rights to the case (he certainly bought exclusive rights to the Monaco case, which was also brought to him by a casemaker). Nobody in those days could afford to design a custom case and pay for the required tooling, according to Jack Heuer in an interview.

The other innovation was the use of the rehaut for the minute track. The rehaut was a new feature for water-resistant cases, and putting the minute track there opened up the dial. The original dials were made by Singer, who made dials for everyone, including Rolex.

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