I feel like they look pretty plain jane but I'm not into purses or bags. They have a policy that you have to buy directly from the store before you order a bag online if you choose to use a credit card otherwise you have to wire the funds if it's your first time purchasing online. My wife found that to be a good excuse to fly to SF to purchase several of her bags. I like that they give you a personal SA to help you with your purchase(s).