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This one

Hermet.

super… annoying The sales people are trained to be snobbish. The product is nice but you pay a 3x multiple for the tag. Not my thing. That pen shop on the other side of the street however!!!

But as a collecting/ 3rd party branding platform

This is just brand participation for AP. I suppose it’s cheap advertising. For me swatch is closer to a Pez dispenser than a watch.

It looks like a tamagotchi. So no.

For all parties involved. Your mother sounds like she has some serious skills on the kitchen. I watch brand that takes seriously its consumer base - that’s foundational!

the hobby