Great pics! Do you mind sharing how you took them? What type of camera / lens / lighting? I would love to be able to acheive this. Again, great pics and great watch.
Personally, I rather see the taking of watch photos as a way to appreciate watches: to find a detail and make it a picture. And the technique comes later. Or perhaps it is an excuse for my awkward photographic skills ... You have to see some "first steps"...