Didn’t see that one comming ….
LVMH wants to sell Zenith Strange that this brand struggles all the time https://www.blick.ch/fr/economie/importantes-pertes-financieres-lvmh-souhaite-vendre-sa-maison-horlogere-neuchateloise-id21579825.html ...
If you were in charge what would you change to make it better?
I ask because you are Passionate about the brand like myself. I want them to launch a modern version of this ...
Be more original
Do not make a watch that looks like a Daytona Do not make a watch that looks like an offshore Put a bit more work into finishing you wonderful el primero Good that they reintroduced the cal 135…. But at what price ?? Must be possible to make it in a steel...
What should Zenith do?
This is a fun question. Zenith is a great brand, but it has gone through so many design directions that it doesn’t have a predictable look. Essentially now they have the Chronomaster, which is aping the Daytona, and the Defy which is kind of aping the Roy...
I felt they were doing a lot right recently
Where as I have zero interest in TAG Heuer or Hublot, Zenith felt like watch peoples watches, where perhaps the aforementioned brands are much more visible in the mainstream, F1, Soccer etc., I'm sure they'll figure it out, perhaps lose the super high com...
LVMH denies rumors of selling Zenith: An uncertain future for luxury watchmaking
https://lenouveaureveil.com/en/blog/2026/01/10/lvmh-denies-selling-zenith/
If I were the CEO
The El Primero must provide fully detailed and accessible reports and tests of chronometric precision and reliability, that’s the main feature to promote. Stop placing weird date window at 4 or anything else. The Defy can work, improve the legibility of s...
3 Lines - 1. El Primero 2. Defy 3. GFJ
1. Classic / classic inspired chronographs, 2. Advanced chronographs / timing instruments / R&D space, and 3. GFJ being the same platform but varying case metals and dials year on year