Ornatus-Mundi
[Zenith]
7136
Interesting comments re: attainability, innovations...
It will be interesting to watch where the brand will be going. Zenith historically was exactly what you to aptly described - a synonym for 'attainable innovations' - e,g, the El Primero.
Thierry Nataf tried to move the brand upmarket, and failed basically with his screaming approach. Mr Dufour reversed that, but still kept (and further developed) some upmarket 'Academy' pieces. Now those were all tied to the remainder of the collection through the El Primero sign.
I am not sure whether this works in the long run, or whether the high end pieces need another label.
One interesting question is: does Zenith need to be represented in the high-end segment?
Best,
Magnus
BREAKING NEWS: Zenith wins in this year's prestigious Grand Prix d'Horlogerie de Genève!!!
in the category "Sports": The Zenith El Primero Lightweight : CONGRATULATIONS ZENITH , very, very well done and well deserved! More in Oliver & mine Basel report - click here ! Cheers, Magnus This message has been edited by Ornatus-Mundi on 2014-10-31 13:...
This is great news!
And so much deserved by a Maison that is now living one of the most successfully creative periods of it long history. Zenith rocks!
This is really great.....
.... I like this one, too. And Congratulations, Zenith team! Well deserving. Best, Ken
Richly Deserved!
A big win for Zenith in a high-profile segment where the mainstream of the luxury watch market spends its dollars. Excellent! The Lightweight struck me as an early sign that Zenith's interest in attainable innovations may be stirring (as opposed to awesom...
Interesting comments re: attainability, innovations...
It will be interesting to watch where the brand will be going. Zenith historically was exactly what you to aptly described - a synonym for 'attainable innovations' - e,g, the El Primero. Thierry Nataf tried to move the brand upmarket, and failed basically...
Zenith's press release on this occasion:
GPHG 2014 - Zenith Manufacture wins the “Sports Watch” prize for the second consecutive year The “Sports Watch” category prize has been won by the El Primero Lightweight watch. The first watch to come out of the partnership between Zenith and Spindrift ra...