Zenith - Zenith has a very bumpy history and this ...

Zenith has a very bumpy history and this ...

My poor cents:

When you compare Zenith with the other watch companies that were mentioned you need to consider that, IMHO, a watch needs a consistent history and Zenith has a very complex one.

Without going too far, people buys watches based on several factors and one of the most compelling one is the watch/company image.
Zenith, in the last 20-30 years had so many owners and took many directions. This confuses the market and, for sure, didn't help the overall image.
Add to that the former CEO Thierry Nataf and the image that he tried to build to Zenith. To make the things worst, the watches designed on Nataf era where, again IMHO, not of a good taste.

I believe that now Zenith seems to be on the proper track, borrowing designs from the past and pushing the wonderful El Primero to the place that it belongs.

I expect, and I'm seeing this with my watch friends, that Zenith is getting momentum and time will tell if Zenith will be a major player filling a position that Zenith deserves. Of course some advertising helps.

When this happens, we will see a sharp increase on the Zenith watches value and this, of course, will be translated to a price repositioning.

For the record: I'm back to Zenith with a simple, wonderful (I could add more adjectives) and, relatively low priced, El Primero Class.
I'm in love with this watch.

Cheers

💰162 Marketplace Listings for Zenith›

Zenith underpriced?

By: Matwaleo : June 2nd, 2011-02:15

While one can argue that all watches are over priced, which is true, is Zenith underpriced compared to it's competitors? For example the Rolex sub-c, a great watch in it's own right, is 8500, while the zenith starts alchorn is I believe 7500, and that wat...

I thought long about deleting your post ....

By: Marcus Hanke : June 2nd, 2011-03:54

... since the one thing we do not want a company to learn about is that its products are underpriced ... Well, price levels are a difficult issue, since there is no absolute and objective defintiion of "value". Of course you can reduce "value" to a set of...

Sorry about that

By: Matwaleo : June 2nd, 2011-06:42

Like I was zayin if zenith hadn't lowered there prices I wouldn't be able to afford them. I'am Only concerned about the brand. If what u say is true and it most likely it is I would definitely prefer for the price of the watch to say the same while the re...

I fully agree with you ...

By: Marcus Hanke : June 2nd, 2011-06:52

Of course, my remark about deleting your post was joking! Anyway, I have the same feeling as you, generally, on the pricing of good watches. I said that the prices of Zenith are fully okay, based on their price limits they had some fifteen years ago, bett...

Zenith has a very bumpy history and this ...

By: nilomis : June 2nd, 2011-04:17

intrigued to see how Zenith does in the future

By: playtime : June 2nd, 2011-19:05

a well-priced line of watches to be sure......was considering some before i dropped some coin on another brand...... J

They were overpriced ..

By: P@trick@Belgium : June 4th, 2011-11:34

If I see the prices of the Nataf period I can definately say they where overpriced ! at this moment I think they came back with their feet on the ground and are having 'normal' prices considering their market position. Let us not forget that a lot of manu...

I agree with Marcus here.

By: Hororgasm : June 4th, 2011-12:05

The prices which Zenith charges are almost exactly where they should be, especially if they want to attract and convince a skeptical bunch of watch collectors and lovers. Your comment about them having a longer history and better quality and finishing the...

I'm going to say yes

By: Rickr25 : June 4th, 2011-21:01

Of course in absolute terms, all watches are ridiculously overpriced. Moreover most watch companies rise prices every year. I don't know of other industries that have that ridiculous practice. But relative to the rest of the industry, Zeniths are underpri...