I remember the auto show in LA when BMW was introducing the Z3.
By: Gregineugene : July 10th, 2025-14:07
Their display was three Z3's hanging on a wall about 10 feet above the floor. The effect was like art hanging on a wall in a gallery. It also afforded the onlooker an unusual point-of-view of the car. I thought it was a very effective way of highlighting the design and creating desire by repositioning the car not just as a car but as an object...a work of art. The sculptures at Goodwood have the same effect to me.