Comments:
I didn’t know this car had existed. The Citroën Picasso.
A car built with the acquiescence of the Picasso heirs. It can easily be wrote down as greedy business although I understand Claude and Paloma Picasso handled his legacy quite respectfully.
This message has been edited by cazalea on 2025-09-27 17:11:00
This message has been edited by cazalea on 2025-09-27 17:11:00
I wouldn’t think so. But have you seen police cars with the Picasso signature on the side ?
Or at least modeled as such. I’m always interested to learn about brand strategies and marketing, but I don’t understand what the above car has to do with Picasso’s art style.🤔
Its ads feature one of my favorite songs 😄
While the branding can be debated…
The car seems to have been a huge success for Citroen. Were several models over at least three generations.
I had one long time ago (just after uni). In fact, quite a nice car. Very spacious but not without flaws. Rear suspension (a torsion) just a pain. Also, it had monocoque body, which meant even a small crash needed a substantial body repair.
Yes, the were/are very popular in France!
A lot of families have/had them: quite comfortable and roomy for the whole family. The upright sitting position and the good visibility were also sold as advantages at the time. The car legacy was carried on with the C3 Picasso and C4 Picasso (every time, it is the jacked up version of the original car: Xsara, C3 and C4).
The most memorable aspect for me was the advertising campaign, which was quite fun:
Importing would be cheap, as they now cost near to nothing 
Best,
E.