but if you talk about some retailers showing a higher price than MSRP, I don't like that either but I'm not sure it is that unfair.
I tried to get a few watches that were limited. If they had been proposed to me, I wouldn't have bought them a single € above MSRP. However, why not, if someone likes them that much...
Indeed, I follow your point about dealing the right way with a customer but I must say that it is also a question of demand and offer, like any other good. If someone buys a 5131 just because it is limited and that he can make a significant profit by selling it a few months later only, I wouldn't have liked that either.
It is a kind of "gift" for good customers but that is just the theory as we know that it is never possible for a retailer to be 100% sure the client he selected will not sell it right away.
That's why I think that the London Exhibition price policy (for the limtied editions they unveiled for that event) was a good move. Those prices were very high compared to equivalent today but at least it says "you can have it but you'll have to pay such a price that you can't make a profit in the 5 or 10 years to come". That means that only people really liking the watches will get them while the others will pass.
This being said, I'm not sure Patek allows a retailer to add a premium but that's something one would have to check.
Best, Mark