This year at BaselWorld I had the pleasure to meet Fiona Krüger for the first time. And this meeting completely changed my view of her watches.
Fiona comes from a Fine Arts background having studied at the ECAL (École Cantonale d’Art de Lausanne), where she had her first contacts with the watchmaking world. Fiona is not a watchmaker. She provides the ideas and supervises the development and production of her watches. She assures that each watch is a physical instance of her ideas and of the highest production quality.
Just one example of how ideas can change perception: I have in the past never understood Fiona's cases. They always seemed to me to be a foreign object around the dial, to not really fit. Well now I understand the case must be seen as a frame around a picture. It is a foreign object whose reason for existance is to separate the work of art from the physical world. To suspend it in it's own world. This is just what I have been seeing, I had just never caught the link.
Fiona didn't have anything new to show this year. There are still some watches available from the different Skull series'. But I am sworm to secrecy for that which will be coming up in the next 6 months. What I can say, however, is that we are again thinking about the essence of time. An innate property of time. And again we will have a physical instance of this idea and the physical instance will be produced by one of the leading actors of the Swiss watchmaking scene for Fiona Krüger.