I'll be honest, never understood Armin Strom, many friends and fellow Purists are big fans and owners, so out of respect and consideration I kept my mouth shut until now.
Watching the excellent video from Marko made me realize that Armin Strom has the inspired by forward design philosophy of FP Journe. FP Journe is an undisputed legend for me, where his design language has a lot of Parisian Art Nouveau Gilt/Brass Romance especially in his earlier pieces, whereas Armin Strom takes the technical beauty of FP Journe's pieces and reinterprets them in a new and modern way. In that sense I feel he is highly underrated. Agree, Disagree or another perspective?
Armin Strom have really improved their cases sizes and shapes over the past few years and I really like that.
By: Abu Alex : April 14th, 2026-21:10
My favourite AS watch is still their Bahrain special edition with an inset Bahraini pearl that comes with its own certificate of origin.
I was fortunate enough to have been invited to their event in Bahrain hosted by their Bahraini AD Prjkt8 @prjkt8 around the time when they launched it. Sweet memories and great Bahraini people!
I always had very good and super interesting and insightful conversations with Claude (Greissler) who is the mastermind behind these watches! Also very interesting when he was telling me about his family and how absolutely soul-crushing and devastating the quartz crisis was.
Love their work but was not impressed so much to get one but after i saw the new repeater I really need to say that i am very excited about that one and deeply impressed. What a incredible piece
AS has been doing a great job incorporating their resonance complication into various designs and case sizes, but this one takes the cake!
Does seem like they've been steadily raising their prices in recent years (no different from most brands to be fair) but if any high horology brand could claim to be historically "underpriced" I'd give my vote to AS...