Comments:
I THINK SWATCH IS ACCOMPLISHING EXACTLY WHAT IT HAS INTENDED
I count six separate posts related to Swatch on the front page in the last day. When has that happened on WatchProSite anytime recently?
Yup guilty as charged!
For me it's interesting - always interested in something new. Think about all the coverage of watches & wonders. In both cases might not be anything I'd actually get - but still good to see.
I'd also note feels like, much more drop / hype around things now. I follow a couple of secondary dealers & it's very drop culture - rather than just adding things to the website. So much more eventually driven.
I also suspect after the launch we'll barely mention it. I never gelled with the Moonswatch, but I have got a scuba. I have subsequently gone & looked at a fifty fathoms. Though I suspect AP don't need a longer queue!
If it gets people to look at watches & gets them interested, then I'm fairly relaxed about it.
Cheers
JML
I'd also note feels like, much more drop / hype around things now. I follow a couple of secondary dealers & it's very drop culture - rather than just adding things to the website. So much more eventually driven.
I also suspect after the launch we'll barely mention it. I never gelled with the Moonswatch, but I have got a scuba. I have subsequently gone & looked at a fifty fathoms. Though I suspect AP don't need a longer queue!
If it gets people to look at watches & gets them interested, then I'm fairly relaxed about it.
Cheers
JML
Exactly! Nowadays, the Big Box Store Conglomerates need to stand out above the noise. Build buzz, be bougie with the under 35 / influencer crowd.....