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... regarding the technology, it is nonetheless no alternative for my review, because:
* unlike the Seiko 5 series, it is not available in all markets. For European enthusiasts, the only way to get one is either purchase pre-owned or import them directly from Asia.My review deliberately covered timepieces that are readily available, and can be purchased more or less without thinking too much, and
* the Marinemaster costs more than three times as much as the Tissot, which would have raised the review into an entirely different field. I wanted to take the most inexpensive, but still high-quality timepieces from both worlds. Of course it would have been interesting to add the Marinemaster and check whether it is so much better than the Tissot Seastar and the Seiko 5. But where to stop? If we continue the multiplication factors of the list prices, the next contender should be a Rolex Submariner, then an AP ...
Additional fact is that I do not own a Marinemaster and have nobody willing to lend me one for such a test.
Marcus

... and have to admit that your approach, to compare two watches in the same price range, might even be the more sound one. However, I think that the other approach is also justified: Too often we hear it is a folly to acquire the more expensive piece if the cheaper one offers the "same". I believe it is not wrong to check whether this assumption is correct or not.
Regarding Seiko's perception in Europe: We do not have to search for political or social reasons for the distorted perception over here. The reason lies simply in the fact that since the 1070s, Seiko and Citizen concentrated their export efforts on quartz timepieces, mostly in low price ranges. INstead of authorized dealer networks, the watch departments of supermarkets were the main distribution partners for decades. On the other hand, the good mechanical stuff (Credor, Grand Seiko) was held back in the homeland or a few other markets. The general public still has no idea that Seiko is one of the world's largest manufacturers of mechanical timepieces, and also produces extremely fine watches in the premium segment as well. It is the decades-long neglect of the European market that makes it now difficult for Seiko to increase its market share in the mechanical segment.
Of course, there is a very vivid and dedicated group of Seiko fans, I know many of them, especially in Germany. They invest a lot of effort to import interesting pieces themselves. However, that the most exclusive Seiko sports watch, the Marinemaster 300, still has to be sent to Japan for service, repair, even regulation, is a good example for the weird market position. True fans are ready to suffer for their enthusiasm, others aren't.
Of course this does not mean Seiko has a problem. As long as the production is easily sold in Asia, why should they be interested in establish an important presence elsewhere? Experience has shown that mono-market strategies are prone to failure whenever this market breaks away, due to economic and/or political reasons. The more markets are strongly served by a brand, the higher is the ability to compensate any problems by sales in other markets. This is why I think that Seiko is well advised to establish a stronger presence in Europe, even if - at present - the sales elsewhere are fully sufficient. Additionally, and this is my personal wish, I would much prefer to see a tradition-focussed brand like Seiko being actively present over here, instead of a hundred of neo-brands nobody every heard about, all claiming being of truly Swiss origin, offering the always same designs and technologies.
Marcus
... at least, as far as I could retrieve them, is +- 20 sec./day in the dial up position, and +- 30 sec/day in 6 up and 9 up, which is rather generous, I agree. However, as my own test showed, the movement is still within the chronometer specifications, even without any manual regulation. Conversations with other Seiko 5 wearer appear to confirm that experience.
Marcus

I've had Omega, handled Tissot, and love my 2 Seiko Solar (quartz) watches, a diver SNE107, and a chrono SSC001. You can't go wrong with either one of these, but Seiko really gives you more value overall. I'm half-Swiss, so I'm biased towards Swiss watches, but Seiko watches are workhorses for everyday wear and use.
Otherwise get a Rolex or AP, if you're inclined to invest in something nice with resale value. =8^{D>