Jaeger-LeCoultre

And I include myself in this " appellation "...

Here are some pics of a great pair:

The Amvox I ,and the Amvox II:



Seeing them together, side by side, helps a lot to appreciate each of them.

In fact, the curious ( but magnificient ) thing is that if you pay attention, you will notcie that the grey ruthenium dial of the Amvox I titanium matches with the grey ring of the Amvox II dial, in its platinum version, as the Black dial of the SS Amvox I matches with the black ring of the Titanium Amvox II.

Co branding is sometimes good, if it comes to such an outcome.

Discrete, you almost don't see the AM Logo on the Amvox II dial, while you don't see it at all on the Amvox I

But what you see is a very elegant exercize of style, a seducing way to express the common values of these 2 brands which decided to associate themselves in this project.

.

The last good, excellent thing is that you don't have to spend a lot of money to get a very exciting watch you will wear proudly!



Best,

Nicolas

Dear Amanico,

Thanks for these pictures. Nice pieces.

Which one to choose ?

Ahhh, if the two of them were merged, what a wonderful watch it would be...

Best regards.

OMA

 

 

 

 

Why not a World Time Alarm Amvox IV???



THAT would be a HIT!

Did you solve your Amvox " problem"?

Best,

Nicolas

Thanks for posting some new photos of these two together.  You are right, there is much to see when these two are placed side by side.  I keep dreaming of the AMVOX1, but I wonder if it is too similar looking to the AMVOX2 in some ways, at least for a small, practically non-existent collection such as mine.  Had I a larger collection, the AMVOX1 would be a no brainer.  And yet it remains so tempting.  And I vacillate among the MC Memovox and one of the Polaris Re-editions.  Your photos do not really help my friend. ;-)

respo

Certainly be interested by the topic I will post here in a very few days...



I know what you mean, my friend.

There is an obvious Air de Famille, to me, but they are really different watch, in their complications, of ocurse, but also in their presentation.

The Air de Famille is just here to remind to what family they belong...Sorry for the repetition.

I'd even say that the I makes me love the II, and that the II makes me love the I.

They are complemtary, in fact.

But if you're attracted by the Polaris...

Best,

Nicolas, heeerm, torquemada.

...as they get me in trouble. LOL.

Looking forward to see what you post, my friend.

respo

Quite cool and the strap on it makes it a pefect combination.

Your posts about JLC in general gave me my love towards the brand, i didn't like the Amvox at first ... actually i'm just starting to love it ... as you get indeed quite a lot of watch for the money .... But you my (our) dear friend, being the moderator of this magnificent brand and the owner of some Amvox's should get the right car to go along with this brand. Just to tease you i'll add some pics i recently took Filip

Being the proud owner of not one, but 2 Amvoxes, I thought that I would receive as a goodie an Aston Martin.

I don't expect for the bigger one, even the smaller would make my day.

I'm still waiting...



Best,

Nicolas

No message body

And super cool pairing of watch and band in the Amvox I, Nico.

Thanks for posting,

Alex

Finding a correct strap for this Amvox I is another funny challenge, as I wasn't happy at all with the one which came with.

It works well with the spirit of this Amvox I...Elegance and sportivity.

Best, my friend.

Nicolas

...Polaris '68 I will have the Amvox I! Hopefully soon, which is indeed a relative term.
Thank you Nicolas for the comparison photos. I will be looking forward to your next
postings.
N

I would say that these 2 watches are complementary.

The Amvox I may be seen as a re interpretation of the Polaris, an elegant re interpretation.

The Pola is / was a Diving watch, not the Amvox I ( Water Resistance to 50 meters, only ).

The similarities are indeed important, but, at the end, I see them as different watches, complemetary.

At the end, you won't go wrong with each of these 2...

Keep us updated!

Best,

Nicolas

Thanks for the nice pictures Nicolas - Tempting and inspiring as always!

It stikes me that this JLC/Aston Martin co-branding is IMHO the most successful of the increasing number of co-branded watches. Without giving it much thought, I would state the following reasons for the success:

Balanced brand match in terms of market segment. I would be difficult to imagine any of the watch brands dicussed on this site teaming up with a main stream car brand but the opposite could (has?) happened [calling for help on examples]. The AM watches are easily disinctive from the remaining range of JLC (as opposed to just stamping a car manufactures logo on the dial of an existing model) The discreteness or even absence of AM logo on the watches. This could be a tricky part of initial negotiations between the two brands, I imagine, as it will require a lot more marketing efforts in order to create association. But really, no-one wants to pay a small fortune for an advertisement watch. I must say that JLC/AM has successfully managed this task (at least they have washed my brain )
1. Some design inspiration from AM in the watch design. I at least find some inspiration in dial design and colors and others have mentioned a resemblance between the red visible movement parts of the AMVOX II and brake calibers of the AM cars, without being too obvious - such as bezel designed as filling cap or strap in tyre-thread design (YIKES!)

I think that many other co-branding exercises have failed on points 2&3 above (at the risk of stirring emotions, GP/Ferrari comes to mind).

I would think that one argument for teaming up two niche products such as high-end watches and super-cars is to extend the possibilities of advertising your products (JLC can place an ad in a car magazine and get much more attention than if the AM connection had not been there - and vice-versa). On the other hand, I am wondering how much extra sale is created for such a partnership? I noticed a Purist asking here if it would be "too much" to have both the watch and the car. In this particular case, I can only think of "too much luck and good fortune" - but I do see his point, which is another fine balance to be observed in co-branding.

I find this topic quite interesting and would love it if others would comment and/or add to the list and arguments...

Kind regards

Nikolaj

PS: In slight contradiction to point 1 in the above list, I actually found it very charming to see the Jaeger logo on the speedometer of my friends mothers oooold FIAT 127 when I borrowed it with a fresh license in hand and my first real watch (Memovox) on my wrist. I know this was not co-branding - just a nice memory

And the relations between AM and JLC, I recommend you this reading:

jlc.watchprosite.com

I let the others answer to your very interesting thoughts, Nikolaj.

As for the Co Branding between Fiat and Jaeger, ..LOL, but true, as well for Renault, and many other cars, which used Jaeger Tachymeters...

Best,

Nicolas

nt

Hi Nicolas,

How's Things?You still your old way...like faithfull car salesperson.LOLOLOLO.....

My Amvox DBS still hold a very special place inside my hearth till today,

Well,it is light,its ultra sophisticated(in terms of case design which allows the touch screen function),appearance(with partially open/see thru),sexy leather strap.small rotating second hand disc and etc.

I would say it is a break through in modern chronograph interms of movement design and build-up design.And i am sure to say i will keep this watch my whole life and i am now seriously considering to have the rose gold version as well due to its weight is very much acceptable to me.

Thanks for sharing the topics,nico.

BHK9

A hard to beat Amvox, indeed.

So hard that everybody has now a high level of expectation from JLC.

I hope that we'll still have the joy to see a fabulous Amvox IV.

As for your DBS, I fully understand you, and your enthusiasm about it.

This was simply genial to create such an original Chrono.

As you can see, I'm still madly in love with my normal A II.

Enjoy, my friend.

Best,

Nico, the Car Sales Person...

 

Here is a picture of my beloved AMVOX I and AMVOX II in SS version and in Blacken Titanium I also have a custom made straps for my AMVOX I to match with my AMVOX II

and after 3 months with Service center now my AMVOX II is working flawlessly.

Side by side, this pair is awesome.

What kind of issue did your A II have?

Congrats, my friend.

Best,

Nicolas

Hi Nicolas,

Just some weeks ago if you remember I posted about my AM II minute disc did not move from 27 to 28. I then
send it to the service center here in BKK and after 3 times and 3 months pasted I got it back last Friday
and now it is working flawlessly

Gun

Happy to know that  the issue is solved!

I'm pretty sure that you will enjoy your A II more and more, now.

Thanks.

Nicolas

Hi Nicolas,
how many alarm ones do you have and which one is your favourite?
cherrs

Well:

1 Amvox I

1 Deep Sea Alarm

3 Polaris.

3 Memovoxes Vintage.

1 U.N Sonata...

9 Alarms...

Here's a partial pic:



Best,

Nicolas

which is your favourite?
Or is it difficult/impossible to chose?
cheers

THe technically most elaborated one is without any doubt the Sonata, which is one I love very much.

The Polaris and the Memos are really hot.

I would say that I have 3 champions: The Polaris, the Deep Sea Alarm ,and the E 855 Black.

Best,

Nicolas