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I hope they can sort out their design DNA (not to say that they move to marketing gimmicks on material play for cases) and do a bit more proactive marketing not like ROO or Bang but perhaps more along the Cartier and GO veins in the sense of being smaller, more focussed and intimate. For the kind of work they do with their movements and the associated investment, it'll be a waste not to leverage on the LUC range to complement their succesful jewelery business.
A good first step in what I think is defintiely the right direction.