I was warmly welcome by the AP staff the last day of the SIHH but due to
a very busy activity inside the booth, I was not able to see all the
watches. But good news are that I could handle and shoot my fav ones
amongst the 2011 novelties.
Without any doubt, 2011
is a sort of turning point for AP for two reasons. First reason is the
will to present a more ambitious Jules Audemars collection. Is it the
observation that the share of the RO & ROO collections is too
high in the sales figures and that this could lead to a risky situation?
Is it the will to propose watches dedicated to markets which look for
thin and elegant watches ? I don't know but I consider this new
ambition with a very positive
feeling.
Second reason is, at least, the unveiling of
a beautiful Millenary. It is not the first time we see a beautiful
Millenary. But it is the first time we see a beautiful
and simple
and "affordable" Millenary.
In a few words: I'm very happy to see that AP has taken advantage of the
Millenary case.
So, let's browse 4 new
watches.
First one is this superb
Jules Audemars Moon-Phase
calendar. Of course, we recognize the dial layout (day -
date) we saw last year with a Royal Oak case. But there is a little
surprise: the addition of a Moon-Phase subdial.

I love this watch: it is very elegant,
very clasic, simple and very balanced. The size is perfect for this type
of watch (39mm) and the discrete golden rings around the subdials give a
very refined touch. The contrast between the pink gold hands and the
silver dial is beautiful. Movement is based on the 2324 with the
addition of the 2825 module. Thanks to the use of the 2324, the
thickness of the case (8,8mm) has to be underlined. Power reserve of the
movement is 40 hours.


Beauty on the
wrist:

Please note that this Jules Audemars is
available only with a PG case.
Let's stay inside the
Jules Audemars collection with the
Dual Time.

If you haven't understood yet that this
year, the Dual Time or WT complications are a main trend, it is because
you live in a cavern ;-). So, it was really not a surprise to discover
this watch. OK, ok, we already saw this dial layout with the Royal Oak
presented in 2006 but well... it works perfectly with the Jules Audemars
case. We have here a similar caliber base with the 2329 than the one
used by Moon-Phase calendar and the module is the 2846. Power reserve is
38 hours. Case is larger than the other Jules Audemars (41mm vs 39mm)
and a bit thicker (9,25mm vs 8,8mm).

Several references are available: PG,
silver dial, PG, black dial, WG, silver
dial.
A very nice watch even if I prefer the
Moon-Phase calendar.
Let's enter the
Millenary collection now with
2 novelties.
I propose to start with the most
complicated one with the Minute Repeater. This
Minute Repeater is LE of 8
watches and features a double-balance spring and the AP escapement known
for the no lubrification of the pallet-stones. And... due to the
Millenary case, the striking gongs have an oval shape. I can't tell you
if it improves the sound quality but this is quite original. The watch
has three barrels: two dedicated to the main movement which allow to get
a power reserve of 165 hours. Third one is of course used by the
striking mechanism.

To improve the quality of sound, AP took
the decision to use a titanium case. The layout of the 2910 movement was
designed to display the hammers and the escapement & balance
wheel dial side. Thus, the back of the watch looks a bit... sad. After
all, that's not a trouble, we don't need to turn over the watch to
appreciate the show of the hammers. The case dimension is 47x42mm, big
but not bulky.

An impressive watch and an original way to
display this prestigious complication.
I have to tell you why I decided to
present you the Minute Repeater first. Because its 3D dial, the feeling
of depth it gives, the way the dial is organized make us think that only
the high end Millenary are worth the trip. We are wrong now ! Because
hopefully, AP presented during the SIHH the
4101 !

The
4101 is in a few word, the Millenary that should
have existed since the beginning of the collection: it fully takes
advantage of the case which has the same dimension than the Minute
Repeater one (47x42mm) even if it is, of course, thinner (13mm
vs 15,79mm). The caliber construction is similar to the one used by the
complicated Millenary: it is a true 3D design and the balance and
escapement are located dial side.

This changes a lot of things: I found
before the entry level of the Millenary collection sad, without any
interest to be frank with you. This 4101 is one of the most attractive
watches I've seen during these last years. Power reserve of the movement
is 60 hours and, due to its construction, the back looks a bit empty
despite the presence of the rotor. But what a superb dial ! Believe me,
this watch looks like a much more expensive Millenary and I'm sure that
the SS version will be very sucessful. Finishings are flawless and I
really like the way the balance bridge of the PG version is highlighted.
For me, this Millenary, available in SS and in PG, is one of my 3 top
watches of the 2011 SIHH. At the end, the only issue I find in this
watch is the rather complicated way to read the time due to the hours
scale on the dial. But once you are used with it, it is
ok.
SS:
PG, look how the balance bridge is
enhanced:

A similar lay-out between the two
Millenary:
My report is over now. So you will say
that a lot of novelties are missing like the new Offshore chronograph or
the Offshore Tourbillon Chronograph. I'm sorry about this but be sure
that the AP team did its best to present me all the watches available.
As I said at the beginning, that was not a main trouble for me because
these 4 watches are my 2011 selection from AP.
Thanks
again to the AP team for the warm welcome and for the time they spent
with me!
Fr.Xavier