works behind the curtains of this brand, it was much easier for companies like Omega or Rolex, to become what they are. Back then, you didn't have to "compete" with every one and their brothers. You just had to produce an Omega or a Rolex. The buyers where affluent and they bought a "satus symbol". It would have required almost suicidal guts, on the part of Bonati, to keep Panerai in a niche and keep on producing only Panerais with the capital P, like the ones you and I appreciate and love