2% of Rolex's sales. I don't know if Panerai's appeal, would warrant the creation of a new case. Maybe a little initial "hype" but it miight probably fizz out, pretty quickly. That would be pretty bad, I think
The Cellini responded to ironclad marketing strategies....
By: sergio : February 5th, 2026-12:54
if you don't create and image of change, people will get bored, in the end. So, Cellini for Rolex, McChiken for McDonalds, Ciliege for LV, respond to this requirement. The Panerai Due, is the "Cellini" of Panerai, so far. IMO of course
Nico, would you put the PAM 0080 in this category? It has a smaller Radiomir-style pebble case (42mm), with sun ray blue dial—all a little more luxe looking than the tool watch vibe—with an independent seconds complication. I sometimes wonder if it runs against the Panerai DNA, but it is definitely more elegant and perhaps more broadly wearable.
Well, here I would say that it is a bit like Rolex with their professional line. Since 1953 or 1954, the Submariner never ceased to change... Why not a Panerai like that?