Panerai 2010 novelties press luncheon in Singapore
A couple of days ago Panerai hosted several important members of the Singapore press to a luncheon at FiftyThree, a highly acclaimed restaurant along Armenian Street. The purpose was to present the 2010 collection, first seen at SIHH.
Drinks were served on the ground level where an exhibit of most of the 2010 novelties had been set up.
Here are some of the watches on display.
\
Proper photos of the 2010 novelties can be found in Part II of my report which reproduces my SIHH 2010 post.
- SJX
This message has been edited by SJX on 2010-10-08 09:00:49Part I: Lunch and presentation
Lunch was then served on the second level. Before the meal, Antonius Kerssenbrock, Managing Director of Panerai for the region, made a short presentation on the highlights timepieces from the 2010 collection like the Jupiterium and L'astronomo.
The menu was creative and excellent. The chef, Michael Han, only uses seasonal and organic ingredients. Even the cola served was organic.
Two notable dishes were the potatoes and wild yams, served on cocoa soil (cocoa powder made to look like soil), and the beef cheek which was cooked for 40 hours making it so tender it was served with a spoon and fork only.
- SJX
This message has been edited by SJX on 2010-10-08 08:52:05Part II: The Panerai 2010 novelties
I am reproducing my SIHH 2010 report on Panerai here:
The primary thing that struck me about this year’s Panerai collection is the seemingly liberal use of faux vintage ecru luminova – which works terrifically for the Panerai aesthetic. 2010 is a good year for Panerai, it never has bad years, and this year’s collection is led by a pair of complications that are startling.
The first is the Radiomir Tourbillon GMT Ceramica – I went “wow” when I saw this one – it’s an impressive watch. I like the look tremendously, but I can’t decide if it’s ugly or good looking because it looks exceedingly strange, especially in a Radiomir case.
Housed in a 48 mm ceramic case, it contains a skeletonised version of Panerai’s tourbillon movement; the movement is mechanically the same as the ordinary tourbillon. Particularly out of the ordinary is the movement design – the base plate is a mesh-like platform, giving the movement a military-industrial type look.
The second complication is much more complex but simpler looking. Measuring 50 mm across, the titanic Luminor 1950 Equation of Time Tourbillon is a tribute to Galileo Galilei. It displays equation of time on a linear indicator at six, sunrise and sunset at eight and four respectively, and a star chart on the rear customised for the buyer’s location. At three sits the date and month, while the tourbillon is visible from the display back.
This watch was developed with help from Richemont’s head of technical development, whose name I can’t recall. Regardless it is still an impressive watch and a good sign that Panerai is putting effort in serious watchmaking instead of sitting back and enjoying the trouble-free revenue from entry to mid range watches.
Both the skeleton tourbillon and equation of time watch are limited to 30 pieces.
On to the simpler watches. Two special editions were unveiled, one being the Radiomir Composite. This watch is a mountain of brown tones. The case is aluminium coated with ceramic, resulting in an unusual brown shade. Though the dial is also brown, it’s a different shade, and it complements the ecru indices and hands nicely. All of that is set off by a distressed brown strap.
The movement is the hand-wound P.2002 calibre with an 8 day power reserve (like that matters to the potential customers). I never thought I’d like a watch this brown but I do like this one. 1000 of these will be made and there will probably be 3000 buyers, so purchasers, brace yourselves.
The other special edition is the Mare Nostrum chronograph. Last year saw the launch of the ridiculous 60 mm Egiziano. Panerai followed up this year with the 52 mm Mare Nostrum. Logic would dictate such watches are made for sitting in a display case, unless you’re Sylvester Stallone, but then logic isn’t present in the Panerai pear wood box.
That being said, the Mare Nostrum is a magnificent watch to behold. This watch is modelled on a deck watch prototype of the Second World War era and Panerai did a superb job in recreating the look and feel of a vintage watch, right down to the drab green strap. Not only does the dial look old, but so do the blued steel hands.
Flip it over and the movement is totally incongruous though, it’s a wonderfully finished Minerva calibre from Montblanc; the original had no display back naturally. A final point worth noting about this design is despite the use of a small movement in a vast case, the design retains good proportions on the dial thanks to a wide bezel and hour track. 99 of these will be made and I can just imagine the hysterical rush to land one of these.
Moving onward to the bread and butter watches, starting with the Contemporary line. Revived in 2010 is the PAM029 GMT with ‘tuxedo’ dial, which earned that moniker due to the pinstripe guilloche on the dial (though a dinner jacket should not be pinstriped). The original was one of the A-series Panerai watches unveiled in 1998 and this 2010 remake is the latest in a series of A-series inspired models from Panerai, following last year’s remake of the PAM028 power reserve in a PVD coated case.
A Panerai with an unusual dial, in itself is unusual, made its debut at SIHH. The PAM359 is a 44 mm, 1950 case watch with the P.9000 entry level in-house movement. What sets it apart is the dial, which has Arabic hour indices at all 12 hours. This is apparently inspired by a vintage Panerai of some sort. A dial similar to this was used before on an automatic Luminor but here it looks too artificial vintage and I don’t like the look at all.
Several more 44 mm 1950 watches were unveiled. The PAM351 and PAM352 are the strap and bracelet versions, respectively, of the same automatic P.9000-equipped watch in a titanium case. Last year saw the launch of the first P.9000 watches which were in steel cases.
Another model is the PAM347 GMT Power Reserve in steel on a matching bracelet with the P.9002 calibre, which further expands the class of entry-level, in-house movement Panerai watches.
The next watch is a sure hit, PAM335 GMT in ceramic. Housed in the 44 mm case is a 10 day automatic with GMT and power reserve indicator. What’s unique about this is the grey tinted sapphire display back. It gives the movement a ruthenium-plated look, which is what I initially thought it was. This is a clever touch and allows the display back to blend in with the dark theme of the watch, hiding the otherwise jarring rhodium finish.
Also introduced were a few chronographs, a rattrapante (PAM362) and a flyback (PAM361). Both are housed in 44 mm, steel 1950 cases with Valjoux 7750 based calibres inside.
The next chronograph brings us to the Radiomir watches. The PAM343 is a foudroyante chronograph, officially known as the Radiomir Regatta 1/8 Second Titanio. Equipped with a Valjoux derived movement, the Regatta chronograph is made to commemorate the Classic Yachts Challenge 2010. It’s 47 mm in diameter and titanium.
Panerai unveiled one of its smallest watches ever this year with the new 42 mm Radiomir. Available in steel (PAM337), titanium (PAM338) or rose gold (PAM336), this Radiomir is almost a dress watch. All versions use the P.999/1 calibre, an in-house, hand-wound movement. The titanium version is the most attractive – its brushed case and gold hands are extremely eye-catching.
Another new Radiomir is the PAM346, an 8 day watch in a 45 mm titanium case. The movement is the in-house P.2002/9. Gold hands and a titanium case, once again a winning combination, this time with the added bonus of the 8 day movement.
Last is the PAM323, a 10 Days GMT in a 47 mm, steel Radiomir case. Silver hands and a steel case make this plain in appearance but it’s not a bad looking watch. A titanium version will eventually come along anyway.
Just read your post
and get the feeling you are a bit cynical toward Panerai's watches and/or watch making philosophy/practices. All their watches are huge (except the 42mm) and they all look about the same. The comments about the fans of Panerai knocking eachother down to get an LE and not caring about the movement in the watches was humerous as well. Let me say that I am not a fan nor a hater of Panerai (I am ambivalent). Just wondering if I am on target or misinterpreting the commentary? If you would not mind would you give your feelings on Panerai? Thanks for the report.
Stewart
I do Panerai and do like the watches, but you are right
my post was meant to be a humorous commentary on certain stereotypes and habits associated with Panerai. 
- SJX
Thanks for the report SJX
So when are you going to get your 1st Panerai? Resistance is futile!
Cheers,
Anthony
