I don’t want to debate whether this should be a game, or whether the rules are fair, those points are really irrelevant as you and I have no control over that.
Today’s reality is for certain watches of certain brands the only means of purchase at retail prices for most of us is to play the game, call everyone you know, as for favors, offer to bundle, use aliases at multiple points of sale, and sometimes just be in the right place at the right time (usually requires a lot of legwork).