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Seiko

Elevating GS to main brand level is a brilliant decision

 
 By: iadxb : March 23rd, 2017-02:49
The new collection is nice as usual, if not super exciting.

But the main novelty here is the price. If I am not mistaken, they have more than doubled in the past 2-3 years, and are now well beyond many prestigious Swiss brands. I am not questioning the quality of the watches and whether they deserve these prices or not, but since GS watches are mostly known for offering great value for money, surely this is a major change for Grand Seiko market positioning. Let's see how this will play out, I wish them every success.

Thank you Ken for the meticulous report!
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