Omega launches a special edition Speedmaster first thing in the morning and sells all 2000 plus pieces by dinner time the same day. They do so by targeting their customers on social media. These pieces will never hit retail display cases. I wonder if Aldo could have learned a few things on the Tippo
So basically the ships direction had been set and the only thing he had to do was execute. Information Embargo on historic Tipo 2 was an atom bomb execution blunder. As far as relevant launches go .. you might struggle to find a nicer f - up.
Wasn\'t Dufour the guy that added all the bling and stars and overblown designs to Zenith ? Designs Russian former Disco kings would covet ...WhoeverAldo replaced was taking Zenith straight over the cliff of hell. Zero consistency for any sustained period of time. No identity. No direction. No brand
I\'ll give Aldo credit for taking Zenith away from the previous disco bling position they occupied. That being said Rolling Stone and Cohiba models were equally bizarre. I think Aldo was doing some good things but the latest Tipo 2 launch was a great example of what was utterly lacking. That histori