ASUAG president looking back 50 years. Currency crisis had abated. Iran had its revolution. But the world recession and watch overproduction tsunami had yet to be felt. 1980 was a breather year. https://substack.com/@chmandaue/note/p-198929882
Link I am continuing to look for primary source material on the 1970s and early 80s crisis in Swiss watchmaking. ‘Primary’ means from people who were there, original documents etc. (anybody have a copy of the Hayek Report?) As FH president, the interviewee Matthey had a higher level view than the GP
..or some of us never knew it in the first place, that watchmaking moved from London and Paris into Switzerland due to the lower cost of labor. Swiss brands are happy to let anyone think that Swiss watchmaking has always been highly paid artisans hand-polishing those inner angles 😅
Swiss watchmaking was in deep crisis by 1978. But what sort of crisis was it? How did someone helming a luxury brand _in the middle of it_ see things? Link to entire interview: open.substack.com 8