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When it comes to fine mechanical wristwatches, everyone looks to Basel and Geneva to see what the genius watchmakers of the world have been busy working on all year and in some cases for the past seve

Every year when February and March roll around and we are just settling into the new year, the buzz begins brewing among watch fans and industry regulars. For 2016, while most people were head-deep in

“What kind of customer would be attracted to a watch like this?” The associate at the Ralph Lauren boutique was caught slightly off-guard by the question and a momentary interruption from his sales pi

One thing that always strikes me about Montblanc watches is just how "likable" they are. Whether it's a prestigious Villeret, Classic Star, or sporty Timewalker, circulating among the tables at a watc

Why Watch Fanatics Like Taking Pictures of Watches Here is a familiar scene: It’s a beautiful sunny day out on a leisurely Sunday morning. Perhaps you are out on your boat, enjoying a peaceful drive t

Should the Top Ladies Watches Always Have Diamonds? A Lady Purist Challenges the Myths Have you ever seen a top ten list and didn’t agree with any or most of the selections? You start to wonder whethe

You probably know what it feels like when a particular watch catches your eye and you get all excited. You immediately try to picture the watch on your wrist as you attend an event or gathering or tak

Do you remember what it was like when your interest in watches first started? There’s a good chance that things are a little different now but we should all be able to remember the excitement in the n

If you pay close enough attention, you can tell a lot about people from the way they are passionate about watches. What may seem peculiar and eccentric at first glance will likely give way to an inter

If you’ve been visiting PuristSPro for some time you’ve probably come across the jaw-dropping images taken by our next featured community member. Jocke’s watch pictures are hard to miss. If you happen

10 Ideas For Creating a Post on PuristSPro It’s become pretty clear now why PuristSPro stands apart from the rest of the crowd. Our community hangout is the gem restaurant in town and everything that

You might not already know this but the single most distinguishing factor about is quite simply, “YOU”. Yes you the hopelessly hooked and wondrously devoted watch enthusiasts who admirably pour out y

One of our followers on Social Media shared this letter with us which was posted on an Aberdeen, UK shop's Facebook page yesterday. It is addressed to the thief who stole a Triwa Lansen Chrono brand w

Rolex Perception & Why Some PuristS Will Never Buy One If you pull any person off the street or start up a conversation with the fellow passenger sitting next to you on the plane, and ask him what he

Paneristi Passion: An Interview With the Ultimate Panerai Fan Everyone is drawn to watches for their own personal reasons. For me I have grown to love and appreciate watches in my own way but what I l

Panerai: A Watch Brand in Evolution & How 7 People Discovered It Photo: fletch01 If you’ve loved watches for a long enough period of time, you just might be fortunate enough to witness the evoluti

WIS Spouses: What the Other Half Says About Your Watch Obsession Being married to an extreme watch enthusiast can be an interesting thing. Unless you’ve experienced it, you will never know quite what

10 Historical Things You Might Not know About Watches The history behind watches can be rich and fascinating. Taking a closer look, it becomes evident how many historical events have a significance in

What Motivates You to Buy a Watch? Recently I posed the question of whether celebrity ambassadors help sell watches and received numerous thought-filled responses. The different opinions and viewpoint

Do You Think Celebrity Ambassadors Help Sell Watches? This is a question I've often pondered. Large brands can have marketing budgets in the seven figures. There is no doubt that a large portion of th