Jaeger-LeCoultre Genève 1955: Branding History

blomman Mr Blue · 2018-01-11T02:01:19Z

Explore Jaeger-LeCoultre's historical use of 'Genève' in its 1955 service booklets and delve into the brand's early automatic watches like the Powermatic and Futurematic.

blomman Mr Blue

WPS member · Jaeger-LeCoultre forum

27 replies3147 views9 photos

blomman Mr Blue initiates a 'Throwback Thursday' discussion, highlighting Jaeger-LeCoultre's historical use of 'Genève' in its documentation, specifically referencing a 1955 service booklet. This post delves into a lesser-known aspect of JLC's branding history, inviting community insights into the brand's past practices.

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Soon the SIHH rush starts, but before that we have time for one more Throwback Thursday!

Just before Christmas one of our vintage experts here rightfully pointed out that in the 1970s Jaeger-LeCoultre used to print Genève in some of their documents.

But this is not the only time in history JLC did that.

Also in the mid 1950s Genève was used.

Service booklet, 1955:

But inside the booklet, the Grand Maison in Vallee de Joux Le Sentier is shown.

Interesting to see a map of all their AD/Service points at this time.

Back then, two AD’s in Stockholm Sweden.

A/B Nordiska Kompaniet still has JLC in their store!

Big selling watches back in 1955, the Powermatic…

The Futurematic…

And of course the Memovox!

The Futurematic is since long discontinued, but the Memovox still in the JLC base collection.

So is the Powermatic, but it changed its appearance and name to Reserve de Marche…

Best

Blomman

Key Points from the Discussion

Jaeger-LeCoultre's Powermatic, an automatic watch with a power reserve indicator, was preceded by the Futurematic in the JLC collection, and other brands also featured power reserve functions before the Powermatic's introduction.
Zodiac and JLC jointly filed a patent in 1949 for a power reserve complication in an automatic wristwatch, building on existing power reserve functions in clocks and pocket watches.
The Powermatic would be a valuable addition to a collection featuring a Memovox and Futurematic, with a preference for the larger case size of the European version for a more contemporary feel.
The 1950s saw automatic watches become fashionable, making the power reserve complication particularly useful for collectors.

The Discussion

crown comfort

Jan 11, 2018

wonder if the Powermatic was the first with that function? Thanks for educating us once again. CC

blomman Mr Blue

Jan 11, 2018

Before the Powermatic (unless I remember wrong) the Futurematic existed in the JLC collection. But also outside JLC there were watches showing this function before the Powermatic. I have some old documentations about this, will see what I can dig up... Best Blomman

Baron - Mr Red

Jan 11, 2018

......every throwback post just fills more gaps and makes it all teh more enjoyable to own a JLC. Again...many thanks

nilomis

Jan 11, 2018

I love your posts mixing old advertising and vintage pieces. Congratulations my friend. Cheers, Nilo

blomman Mr Blue

Jan 11, 2018

Miranda askes you to mind the gap... Me, I try to fill them! Always good fun to "connect" the dots! Best Blomman

blomman Mr Blue

Jan 11, 2018

You know me, I like to mix it up a bit! Best Blomman

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Jaeger-LeCoultre Genève 1955: Branding History

Key Points from the Discussion

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