So what will be getting? A new ‘Zeitwerk’ like shock? I surely hope so! Or a steel sports watch? With steel bracelet? A new Oyster/Royal Oak/Nautilus? 😱 Or will it be ‘just’ a new type of complication in an existing case...? ...
A lange strategy on a new watch To be different, you have to take new roads To be valuable, you have to employ precious metals To be unique, you have to know your competitors To be useful, you must be able to imagine the application To be functional, you ...
A Datograph Lumen with a twist, the twist being that it is in steel and with a steel bracelet choice maybe? Or even an entire new range of Datograph references, based on the steel concept - with a few new dial color options and with the steel bracelet cho...
Two years ago, I stated Lange is lacking a sporty. Everyone laughed at me, but I insisted on this. Now - I am very much looking forward to the new watch. But we should not forget, people always will measure a new sporty from an icon brand like Lange with ...