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A. Lange & Söhne

Agreed, gotta enjoy the watches and not get caught up in the brand BS! Today people buy brands rather than products and the brands are playing the games they feel they must.

 

It is a pretty twisted reflection of how we consume today so it's hard to blame the brands, they are simply trying to respond to how we buy. Brands get hot, then they're not, I only hope that people are able to look past the marketing enough so that they can buy products for what they are and enjoy them for a long time no matter what the brand does today or tomorrow.

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