A. Lange & Söhne

foversta
[PuristSPro Moderator]
20814

• Show profile
• Show other posts

Report of the A. Lange & Söhne event the 2nd of March 2017 in Paris

I presented you a few months ago a Lange watch which was featuring a very special strap created by Camille Fournet and Alexander Kraft, the Chairman and CEO of Sotheby's International Realty France. Actually, it was part of a series of 9 (if I remember well) Lange watches which were selected by Alexander Kraft to be subject to strap changes. We know the proverb: new strap, new watch... and it is even more appropriate when we speak about classic watches which come very often with very quiet and traditional black or brown straps.

The  Lange Western Europe  Team organized a few days ago with Alexander Kraft a cocktail party to display these watches and straps (along with some key pieces of the current collection) to a very selected audience: dandys, fashion and style lovers... and in a very prestigious venue: the Cercle de l'Union Interalliée located rue du Faubourg Saint-Honoré, a few steps from l'Elysée. Actually, we didn't meet our President, François Hollande but I had the big surprise and joy to spend this party with our dear Mo who traveled to Paris from London to attend this event.

The concept of the event was to gather several luxury brands in the same room (well, I must say reception hall) in order to increase the visibility of these brands toward this perfectly targeted audience. In addition to Lange & Söhne and Camille Fournet, the other brands like Cifonelly, Corthay or Viola Milano, chosen by Alexander Kraft, share in common the high quality of the products, the excellence in craftsmanship and the care to details. As you can understand it, from the shoes to the ties without forgetting the jackets and the leather goods, everything was dedicated to dress the elegant men from head to foot.

You may think: but what about Lange? Does this brand need this type of event? And my clear answer is yes. You have to understand than in Paris, a high-end watch brand like Lange, which is not Swiss, needs a strong exposure, to be often put under the spotlights to attract new clients. If not, it is always the same customers base: watches collectors and fans and we are not so many even in a city like Paris. So this approach was very positive in my point of view, even if it is obviously very difficult to measure accurately the impact of such event.

Having said that, it was for me a big pleasure to meet the Lange team during the event and of course, friends and clients of the brand. I propose to share with you several pictures I took during the party.

Let's start with some combos featuring the straps by Camille Fournet and Alexander Kraft. You remember very well this one and its daring color with the 1815 Rattrapante PC:




This one with the Zeitwerk Striking Time:



This one with the 1815 Tourbillon:




And this one with the 1815 up & down:




The classy atmosphere of the cocktail party:



The Camille Fournet exhibition. The craftswoman was creating cards holders:





The ties from Viola Milano:



And the socks from Mazarin:



The Cifonelli exhibition:





It is very impressive to observe the dexterity and skills of the taylor. Alexander Kraft is also a Cifonelli ambassador.



But the highlight of the event was the presence of a watchmaker from the Lange Manufacture. It is always a strong asset when there is one... the watchmakers have a big power of attraction and people are always amazed by their skills... and they start to understand why a mechanical watch, even if it is a simple one, has a little something a watch powered by a battery doesn't have.

His tie was not coming from Viola Milano... but at least it was in the right context!

Do you recognize the movement he was working on? It was the caliber of the Richard Lange Tourbillon PLM.




I was very happy to see this beautiful Langematik on his wrist:



I was wearing my Cabaret while Lucia, from the Lange team, was wearing her Saxonia:



With Lucia (the best moment of the party ):



And with Thibaut, Lange Western Europe manager and Alexander Kraft who was proudly wearing a Lange One Moonphase:



I would like to thank a lot the Lange Team and Alexander Kraft for the perfect organization of this great event.

Fx